Code Benders

When you’re in the business of making equipment for an extreme sport, your brand must convey action and excitement. So when Bell BMX decided to address their online audience they needed more than just a flashy website design. They needed a robust, multimedia content management system that could feature their excellent products and bring excitement of BMX to the browser.

So we took Bell’s front end designs and built a rich environment that makes it easy to get all the details about their product line up, team rider and news. And to feed that insatiable hunger for “extreme” we made it really easy to load, view and share all those video clips of bikes and riders soaring high in the air.

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