After a couple of years selling snowboard gear the old fashioned way – through an online catalog – the rock stars at Solstice Supply decided it was time for something new. Their customers, being young and hip, enjoy getting the best riding gear. But they also like steep discounts. What better way satisfy your audience, then give them what they want.
GearSlash was born as an outlet to market high-quality products from cutting edge brands. What makes the site unique are its “one product at a time” mentality, the user-driven voting to determine what comes next and the killer line of products that you just can’t find at the over-sized gear shops. The site was built with Ruby on Rails, making it robust and scalable. What makes it great are the simplicity of design and the game changing shopping model.
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